Visual Identity
Rivals and Champions
Redesign the Rivals and Champions game modes assets to align better with the FC visual identity.
This project was a major initiative to redefine the visual language of the game's most competitive modes.
I was lucky enough to be part of a small, hand-picked team of three designers tasked with finding that perfect balance and keeping the prestigious competitive vibe players love while giving it a much more modern, high-end edge for the new FC era.
Product
Rivals and Champions Assets Redesigns
skills
Concept design
Visual identity
team
3 Experience Designers
Role
Experience Designer
Owner of Champions Crest Final Look Redesign
Timeline
1 month
A joined effort
New Design Direction
We started diving into a massive phase of research and brainstorming to figure out what the next generation of competition should look like. It was a really hands-on process, we each took our own "go-to" sketching styles and spent weeks iterating on ideas for both Champions and Rivals. We experimented heavily in 3D, pushing different concepts and textures to see what would hit the right note for our players.
In the end, we decided to go with a flat, yet 3D treatment. It’s a modern, minimal approach that gives the assets a lot of depth and weight. This direction felt perfect because it aligned so much better with the new, sophisticated visual identity of the FC brand.
fc visual identity
old visual assets for champions and rivals
new visual assets for champions and rivals
Ownership
Champions Crest Identity
Once the core style was set, I took the lead on the Champions Crest. The real challenge was finding a visual voice that felt significantly more prestigious and high-stakes than Rivals.
While Rivals is the energetic younger sibling, the Champions crest needed to feel like the more mature and established. A specific challenge was the letter "C" itself. I spent a lot of time iterating to find the right shape and balance so the crest felt stable, iconic, and perfectly grounded. I focused on maturity and exclusivity by using refined gold accents and weighted 3D treatments that feel earned by the player.
After many rounds of fine-tuning the lighting and textures, the final crest successfully communicates that this is the ultimate destination for elite players.
Impact
The overhaul successfully brought a modern, high-end feel to the game's most competitive modes.
A New Standard
This project generated a fresh visual direction that we were able to roll out across many more assets within Ultimate Team, ensuring a cohesive and premium look for the entire mode.
Iconic Status
The refined Champions crest has become a recognizable symbol of elite achievement that players are proud to showcase.
Previous
Player Items
Concept design for the core visual identity by building 3D environment for global campaign.
Next
Companion App Revamp
Revamp the companion app to bring it closer to the console experience.