I design products
for engagement at scale.
Experience Designer aT
Electronic Arts, Ultimate Team FC
Featured work
'23-'26
A collection of recent work showcasing my work in: FC AAA Features, FC mobile app visual revamp, visual Identity, 3D crafting.
Favorite Objectives
The feature allows users to pin specific seasonal or milestone challenges to a dedicated shortcut menu.
Items
Concept design for the core visual identity by building 3D environment for global campaign.
Visual Identity Overhaul Rivals and Champions
Redesign the Rivals and Champions game modes assets to align better with the FC visual identity.
Companion App Revamp
Revamp the companion app to bring it closer to the console experience.
About
I'm Iulia, a multi-disciplinary self taught Experience Designer, with background in architecture and informatics.
As a designer at EA, I focus on end-to-end console features for FC Ultimate Team. I own the entire process, from user journeys and wireframes to mocks and final assets, while navigating technical constraints and accessibility at scale.
My background in architecture gives me a unique edge in spatial logic. I building 3D environments from scratch, when creating the core concepts that define the visual identity for seasonal marketing campaigns or new features.
Beyond console I drive ross-platform cohesion, like revamping the FC Companion web and mobile app to align with the console experience.
In my downtime, I enjoy exploring new destinations, discovering amazing nature sites, gardening and building DIY projects around the house.
experience
Electronic Arts
Experience Designer
2024-tODAY
A collection of recent work showcasing my work in: FC AAA Features, FC mobile app visual revamp, visual Identity, 3D crafting.
Eldie
UX/UI Designer
2023-2024
A collection of recent work showcasing my work in: FC AAA Features, FC mobile app visual revamp, visual Identity, 3D crafting.
download full cv
Nice to meet you !
Core Skills
Design Strategy
Research and Analysis
Interaction Design
High - Fidelity Prototyping
System Oriented Thinking
Concept Design
Graphic Design
Interface Design
3D Modeling
I look forward to my next challenge.
Ready to bring scalable inclusive design to your most complex design problems.
thanks for visiting